Our Story

The current incoherence between what people should be eating, and the nature of the food supply systems, is tremendously obstructive in our fight to revive a healthy relationship between quality food and the customer. Because of these incentives built into the system, it becomes increasingly difficult for people to put forth the healthier options.
But that will change, because we are the change.
LUV, was a concept born from our own introspection. By observing the way we live, it became apparent that healthy foods will not only benefit your own body, but can drastically shape the future of our planet and the inhabitants that live among our societies. We feel that it is our duty to step up and inject some wellness back into these corrupt systems.
LUV is an idea. The idea that ourselves and our planet can live in harmony & health with one another.